Welcome to my blog. I am starting a blog for InAd TV http://www.inadtv.com/ , my Kansas City based digital signage company. I started my business in 1996 in San Diego. The business started out as Business Breeders Indoor Advertising. The name stood for four years but was renamed to InAd Advertising in 2000. I had to change my name after I realized that I spent more time explaining the name then the business model. Business Breeders.
It was my intention to start Business Breeder's as a way to launch different companies under one name and transfer the different business' to various organizations in San Diego. My thought was that I could start a business, breed business, nurture it and make it profitable. Then I would donate it to an organization like the Boy's and Girl's Club. I thought I could get young kids involved in business and it would give them an appreciation for the business process and the business owner. This appreciation would be fueled by working a company that was profitable and their own. I pictured these young adults gaining respect through out the community for hard work and for the time they spent on their business. I still feel strong about Business Breeders and the concept.
I kept InAd Advertising alive when I moved to Kansas City in 2004. I had to be creative when I arrived because there was a company in KC that did what I did in San Diego. This company I speak of, had this area secure with indoor billboard frames across the city. If my math is right, they had over 100 locations. I had to modify my plans.
I decided to go digital and it would target high end establishments. This concept was new and it would be risky. With risk brings greatness. I jumped in and launched my first location at Fuel American Made Bar & Grill. http://www.fuelkc.com/ This launch was made possible by Shawn McClenny, owner of Fuel and Raoul's Velvet Room http://www.raoulsvelvetroom.com/ . I had everything mapped and planned but it was new to me and my guys. This LCD setup had never been done before. I would chop up the restrooms and flush mount my TV's above the urinals. The women's TV's would be placed in the vanity mirror's and it would produce an optical illusion.
My maiden voyage took place on October 15, 2005. This crazy idea came together and everything worked fine. I installed Raoul's two weeks later. I continued installing and we are at 23 locations to date. I would be at 25 but two locations had some problems and closed down. I am still learning and I have a long way to go but I'm doing something unique and new to the area. I still get a kick when I hear people say"I should have thought of that!"
