InAd TV is starting a new division that is going to install indoor digital signage systems for businesses that want to deliver a targeted message to their customers. This new emerging business is taking shape because digital restroom advertising is the most logical way for business owners to say "thank you" to existing customers or traffic that passes through the doors.
InAd TV is the #1 non-paying listing when you type in digital restroom advertising in Google. Our phones have been ringing weekly from potential customers who want to purchase their own InAd TV System. I am flying to New York in 2 weeks to sign up 175 Gas Stations that want our technology. Please call InAd TV at 877.570.3345 if we can help you with a captivating signage system you can call your own!
PRODUCTS BUILT TO PROTECT
Tuesday, July 29, 2008
Tuesday, February 12, 2008
Extra! Extra!
About the business: The company, which has five employees, installs TVs above urinals in men’s restrooms and in vanity mirrors of women’s restrooms in restaurants. The channel plays advertisements along with the restaurant menu, specials and events. About 100 LCD screens are in operation across the area.
Owners: Michael Quijas and Zach Lund
Owners’ roles: “My responsibilities have me overseeing new construction, sales and research and development,” Quijas said. “Zach helps facilitate a smooth-running back office, takes care of the financials of the company and helps plan the strategy.”
How long did it take you to start your business:
“I started my business in April 2005. It was called In Ad Advertising. My business was putting plastic billboards on grocery carts. I sat for weeks waiting for the green light from a grocery store chain. My downtime felt like an eternity. So I started exploring new ideas and came up with the TV idea. I shifted gears (that fall) and put the grocery cart project on the back burner.“I realized that restaurant owners were more likely to let me install digital screens in their restrooms compared to the old worn-out poster boards that indoor billboard companies commonly use. I found a new business off the old business. Fuel American Made Bar & Grill and Raoul’s Velvet Room at 119th and Metcalf (in Overland Park) were the first two restaurants to participate.”
How did you come up with this idea?
“I was involved in the indoor advertising industry in San Diego. This is where a company puts a sign on the back of a restroom stall door or above the urinals.“When I was at Best Buy one afternoon, I was observing all the TVs on display when something hit me. The screens all had the same thing playing. This piqued my curiosity. So I asked the clerk how something like this is made possible. The clerk took me to the video switch and showed me how it all worked. That was the afternoon that my wheels started turning.”
What challenges have you faced?
“The sacrifice my family made for this dream was substantial. We couldn’t always afford to do the things that other families were doing. I’m embarrassed, but my health insurance lapsed more than a couple of times for lack of payment. Two months after re-enrolling, my 14-year-old daughter was diagnosed with leukemia.“Appointments, sales and deadlines totally got lost. They didn’t matter. But the bills would continue to come. I knew I had to come up with a system that could have me juggle my day shift at Children’s Mercy Hospital with my daughter and somehow include time for business. My wife did nights at CMH, and I took over the days. I set up an office out of CMH. I worked in the room, in the hall, in the cafeteria. This helped me get back into the swing of things without leaving the most important girl in my life alone.”
How did this challenge affect you and your business?
“It has given me great appreciation for people, families and life. I am more aware of the fact that I have no idea what anyone is going through. I don’t know if someone is crashing financially; I don’t know if the guy driving slowly is on his way to sit next to his sick kid. All I know is that business and personal matters do connect. If you are lacking on the business side, it can affect your family. If you are unhappy at home, it can affect your work.”
What advice would you give to someone starting a business?
“Believe in yourself. Take each mistake as a lesson. Remember that the road will curve from time to time, and it can also get bumpy. I have learned that each obstacle or adverse situation has made me grow and has delivered me to where I am.”
Kerri Fivecoat-Campbell, special to The Star
Thursday, January 3, 2008
I should have thought of that...
Welcome to my blog. I am starting a blog for InAd TV http://www.inadtv.com/ , my Kansas City based digital signage company. I started my business in 1996 in San Diego. The business started out as Business Breeders Indoor Advertising. The name stood for four years but was renamed to InAd Advertising in 2000. I had to change my name after I realized that I spent more time explaining the name then the business model. Business Breeders.
It was my intention to start Business Breeder's as a way to launch different companies under one name and transfer the different business' to various organizations in San Diego. My thought was that I could start a business, breed business, nurture it and make it profitable. Then I would donate it to an organization like the Boy's and Girl's Club. I thought I could get young kids involved in business and it would give them an appreciation for the business process and the business owner. This appreciation would be fueled by working a company that was profitable and their own. I pictured these young adults gaining respect through out the community for hard work and for the time they spent on their business. I still feel strong about Business Breeders and the concept.
I kept InAd Advertising alive when I moved to Kansas City in 2004. I had to be creative when I arrived because there was a company in KC that did what I did in San Diego. This company I speak of, had this area secure with indoor billboard frames across the city. If my math is right, they had over 100 locations. I had to modify my plans.
I decided to go digital and it would target high end establishments. This concept was new and it would be risky. With risk brings greatness. I jumped in and launched my first location at Fuel American Made Bar & Grill. http://www.fuelkc.com/ This launch was made possible by Shawn McClenny, owner of Fuel and Raoul's Velvet Room http://www.raoulsvelvetroom.com/ . I had everything mapped and planned but it was new to me and my guys. This LCD setup had never been done before. I would chop up the restrooms and flush mount my TV's above the urinals. The women's TV's would be placed in the vanity mirror's and it would produce an optical illusion.
My maiden voyage took place on October 15, 2005. This crazy idea came together and everything worked fine. I installed Raoul's two weeks later. I continued installing and we are at 23 locations to date. I would be at 25 but two locations had some problems and closed down. I am still learning and I have a long way to go but I'm doing something unique and new to the area. I still get a kick when I hear people say"I should have thought of that!"
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